18 — Brand identity · Art direction · Motion and VJ
A living identity system for a Medellín electronic artist, translated from a deeply personal ornamental tattoo into symbol, typography, fire and movement.
Overview ↓01 — Overview
Your story. Your sound. Your fire.
02 — The story
The central challenge was to translate a powerful, full-back ornamental tattoo—deeply meaningful to the artist—into a visual system without copying it. By abstracting its symbolism, geometry and flow, the project transforms personal memory into an identity that feels intimate yet universal, expressive yet controlled.
Six forces structure the symbol: the mother flame, floral crown, luminous core, wings of flow, ritual axis and root. They hold energy, rebirth, identity, rhythm, presence and territory—connecting body, music and meaning in one recognizable mark.
Five strategic directions explored ancestry, inner fire, sensory flow, ritual strength and artistic luxury. The final identity does not stop at a logo: color, typography, symbolic elements and Lombana's signature form a flexible system designed to evolve while preserving a strong core.
The visual language moves through fashion, embroidered signatures, DJ equipment and illuminated objects. Each application preserves the balance between ritual depth and contemporary performance, extending the artist's identity beyond a single screen or format.
Fire, ink, shadow and transformation become a family of audiovisual loops for sets, screens and reels. The motion language makes the identity memorable in the environment where Lombana is most alive: electronic music in performance.
03 — Visual archive
13 visual pieces
Lombana: portrait, shadow and inner fire in motion.
Research board: ancestry, fire, sound and ritual luxury.
Artist context, performance archive and the original tattoo.
The original tattoo decomposed into a formal symbolic alphabet.
The handwritten identity grows like living ink.
The final wordmark, monogram and central symbol operate as one system.
The signature becomes an animated mark of fire.
The identity reaches the DJ booth through branded equipment.
Fashion and embroidery carry the signature onto the body.
An illuminated object extends the identity into physical space.
Wordmark, liquid matter and ignition become a stage loop.
A visual metamorphosis designed for screens and live sets.
The VJ character moves through rhythm, fringe and flame.
This case study presents the complete process—from symbolic research and strategic routes to the final identity, physical applications and six original motion pieces.
